TASK ONE:
The unique selling points of a film must be highlighted in a way that appeals to the target audience. The distributor must look at the age, gender, lifestyles and potential activities the audience might partake in.
TASK TWO:
Kezia Williams, Entertainment One UK, highlights the importance of knowing your target audience. She asks questions like "what drives them to the cinema" and "what interests do they have". She also says distributors will compare data of films that are similar in their genre, selling points and story. The target audience and budget is formulated from what box office take was like with previous films and the types of audience that saw those films. The target audience can be analysed to find the gender gap, and which cinemas the target audience usually frequent.
TASK THREE:
From what I have researched, with the help of tips from Kezia Williams and Chris Besseling, I looked at the FDA website to look at my own predictions for target audiences from 5 released films.
TASK FOUR:
Lastly, I took the FDA videos to help me in trying to market a film. As marketing is the only way to find your audience and inform them of the new release, it is extremely important, as well as finding the life span of your film, (will people buy the DVD, or watch it on a streaming service?).
Very good. You show clearly what you have learned from the FDA site about how distributors identify target audiences in order to position different films. You present your research in an orderly way.
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